Marketing Executive

  • Location:

    Stockport, Greater Manchester

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £25000 - £28000 per annum

  • Contact:

    Halecroft Recruitment Ltd

  • Contact email:

    register@halecroftrecruitment.co.uk

  • Job ref:

    80613_1552326708

  • Published:

    10 days ago

  • Startdate:

    asap

We are looking for a dynamic and experienced Marketing Executive to work for our growing client.

Definition of Role

  • Deliver the marketing strategy and activity plans that directly contribute towards the growth of the business and retention of existing clients.
  • Build, maintain and administer an effective prospect database and support the development team.
  • Develop and maintain the internal and external image of the business.

Key Responsibilities

Strategy & Planning

  • Plan and develop comprehensive marketing plans and set marketing objectives

Existing Customers

  • Develop the contact strategy with our existing customer database. Focusing and improving the customer experience across the various marketing media including print, email, social media and our website.
  • Manage the production and delivery of marketing campaigns.
  • Keep all marketing information up to date and ensure all used correctly.
  • Develop new marketing material as needed.
  • Assist with the development of existing client management systems.

Communications

  • Develop and implement successful, integrated marketing campaigns via direct mail, advertising and sponsorship, media and online marketing including social media.
  • Produce seasonal promotions, retention programmes and key consumer exhibitions.
  • Create and manage the social media strategy for company.
  • Execute all social media activities increasing social media reach, creating campaigns that drive target buyers to our site and generate leads.
  • Arrange for adverts to be produced, distributing to relevant publication houses where appropriate.
  • Lead the delivery of all consumer facing documentation across the brand.
  • Continually identify opportunities for PR coverage, developing the PR plan and establishing key messages and build relationships with local press.
  • Attend relevant networking events.
  • Plan and manage company events in conjunction with partners.
  • Manage company sponsorship relationships.
  • Manage the content on the company website, keeping it relevant and up to date as well as adding regular news items.
  • Co-ordinate staff communications with direction from Directors.
  • Manage company Intranet including content and training.

Analysis

  • Track, analyse and report on campaign success.
  • Utilise customer feedback and reporting to learn and evolve marketing strategy and material.
  • Evaluate campaign effectiveness and efficiency.
  • Remain aware of competitor activity and understand implications on our marketing activity.
  • Assist in the extraction, analysis and effective distribution of data held by the business.

Key Knowledge

  • Marketing delivery - online and offline.
  • Good knowledge and understanding of marketing in all forms
  • Knowledge of insurance principals and FCA regulations and guidelines an advantage

Key Skills

  • Effective communication skills, both verbal and written,
  • Ability to prioritise and organise own workload and work to deadlines
  • Ability to work supportively and jointly in team environment
  • Demonstrate suitable interpersonal skills
  • To identify suitable cross sales opportunities
  • Use judgement to know when to seek help or advice (as per company knowledge referral guidelines)
  • Solid Marketing experience.
  • Ongoing continuous professional development and maintenance of own training & development file
  • Ongoing responsibilities to improve market awareness
  • Good IT skills and knowledge of MS Office

To apply: Forward your CV following the apply link in either Word or PDF format

Please Note: due to the volume of applications being received we can only respond to those offering the relevant
experience as outlined in the advert.

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