Trade Marketing & Communications Executive

  • Location:

    Trafford Park, Greater Manchester

  • Sector:

    FMCG

  • Job type:

    Permanent

  • Salary:

    £35,000 - £45,000

  • Contact:

    Halecroft Recruitment Ltd

  • Contact email:

    register@halecroftrecruitment.co.uk

  • Job ref:

    750

  • Published:

    7 hours ago

  • Consultant:

    Lydia Whitelegg

  • Expiry date:

    2025-11-21

Trade Marketing & Communications Executive
Location: Trafford Park, Manchester (Full Time / Permanent) 
Salary: £35,000 - £45,000 

About the Role
An exciting opportunity has arisen for a proactive and creative Trade Marketing & Communications Executive to strengthen communication with trade customers and drive engagement across a broad product portfolio. You’ll play a key role in promoting cross-category sales, reactivating lapsed accounts, and supporting new business growth through strategic trade marketing initiatives.

This is a hands-on role for someone who thrives in a fast-paced B2B environment, enjoys crafting engaging marketing campaigns, and is passionate about building strong customer relationships.

Key Responsibilities

Trade Marketing & Customer Communication

  • Create and distribute promotional materials to drive trade sales and stock clearance.
  • Develop cross-selling campaigns and seasonal promotions to raise customer awareness of the full product range.
  • Analyse customer data to identify opportunities for targeted marketing and seasonal peaks.
  • Lead the development of trade marketing content, working closely with Sales Teams and field representatives.
  • Maintain consistent trade communications via email campaigns, product bulletins, and digital brochures.
  • Propose new trade marketing and PR initiatives to enhance brand engagement.
  • Plan and manage annual activation calendars for key brands.

Customer Engagement & Relationship Support

  • Drive growth with strategic B2B marketing ideas.
  • Re-engage dormant or low-spend accounts with tailored offers and campaigns.
  • Manage trade show enquiries and develop UK-targeted networking events.
  • Produce tailored pitch content for major retailers and wholesalers.

Internal Communication & Reporting

  • Keep internal teams updated on new product lines, launches, and promotions.
  • Develop internal sales tools and updates to support commercial alignment.
  • Monitor and report on campaign performance, marketing ROI, and customer reactivation.
  • Manage budgets and coordinate with suppliers, designers, and printers.

Essential Skills & Experience

  • Proven experience in trade marketing, wholesale, or B2B communications.
  • Excellent communication and copywriting skills with the ability to create engaging trade-facing materials.
  • Strong understanding of sales processes and customer account management.
  • Highly organised, proactive, and commercially aware.
  • Comfortable using CRM systems and digital marketing tools.

Desirable

  • Experience in FMCG, distribution, or consumer goods sectors.
  • Understanding of trade events, exhibitions, and customer engagement campaigns.
  • Ability to interpret sales data to support targeted communications and performance reporting.

Why Apply?
This is an opportunity to join a dynamic team in a growing business, where your ideas and creativity will directly contribute to commercial success. If you’re commercially minded, organised, and passionate about trade marketing communications, this role is ideal for you.